NEW River Cam Check it out today. Live pictures from the Colorado River!
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NEW River Cam Check it out today. Live pictures from the Colorado River! |
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Responding to PWC Quotes (Marketing 101) Responding to PWC Quotes is simple and very important. In most cases, the customer will not know who their request was sent to so not answering will allow your competitor to possibly grab the sale. Take a few minutes to prepare stock responses to quote requests. Include general information about your company, hours of operation, service hours and facilities, parts departments, accessories, etc. Your email response is your first line of contact with this (potential) customer. Be sure to mention your web site address in your email so the customer can see a small slice of your business. Visuals are very important as you well know. It's why your store is well lit, attractively displayed and the primary reason you wheel your product out in front of your store every day! Convey your sales and service philosophy to this new customer. Make them feel a part of your customer family. Welcome them to call you directly and make your phone number plainly visible. Sign your quote with your name and business name. Give this new customer a point of contact. Internet shoppers are a savvy group, they use Personal Information Managers, schedule tracking programs, electronic note books and a wealth of gadgets to keep their lives and finances in order. They also are in that demographic of customers with liquid, disposable income and of the right age to be a PWC buyer.
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| Sample Responses:
That is just one idea of how to answer your quote requests. Put your best sales foot forward with this response, it's the only way the customer is going to learn about your business. As time permits our marketing staff will be posting more sample responses. If you would like a custom response written just for your business send a simple request with your business name, contact name and daytime phone number to info@usawatercraft.com. Our marketing staff will contact you directly to arrange a personal response just for your business. Fees for this service will vary depending to the complexity of the responses needed. We can also provide special web pages to direct customers to from your response letter.
A BAD Example Below is an example of what NOT to do in responding to PWC Quotes. Remember this is your First Contact with this potential customer. He or She might be that perfect buyer, ready to drop cash and walk out with a new PWC, don't blow them off, any more than you would snub a walk in to your store. This example is included because we have actually received these in response to quote requests. At USA Internet Marketing we strive to help all our dealers achieve the highest return for their advertising dollar. Our professional marketing staff is here to assist all our dealer, from acquiring customers to the final delivery of a new PWC.
The example above (which was a real response, edited to protect the dealer) serves no purpose. What's wrong with this response:
These customers are smart. They know what they want, how much they can spend and are generally ready to buy. They are using the PWC Quote system to get a PRICE! Not a post-it note with a phone number! If you want to SELL PWC's to this dynamic user group, you MUST offer them what they want, a PRICE. It is the focus of the PWC Quote system. A quick and simple way to get a price on a new watercraft. One other side note Proof Read your response before sending it. A properly formatted, perfectly spelled response shows through to the customer. It can not be stressed enough that the PWC Quote system is your First Contact with potential customer. They will form lasting opinions immediately about you and your company from this one simple letter. Use this marketing tool to project your best image to the customer. Your sales will increase! Take our good example above and use it. Change the name, brand and model to suit your business and save it to your computer. Use it for all your responses. You'll save time with pre-written responses and bring in more customers ready to buy from you! This page is provided as a service to our dealers. It is intended to assist in online marketing efforts. At times the editors of this page state cold hard facts that may offend, but they are intended solely to help you as a dealer achieve the highest sales possible through this exciting new medium.
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